Medan, October 13, 2026 – The Faculty of Vocational Education, Universitas Sumatera Utara (USU), announced a short-video Reels Content Competition for senior high and vocational school (SMA/SMK) students to showcase digital creativity and highlight the value of vocational education under the EXPO Vokasi 2026 program.

Medan – As part of the upcoming EXPO Vokasi USU 2026, the Faculty of Vocational Education, Universitas Sumatera Utara (USU), is inviting high school and vocational school (SMA/SMK) students to participate in the Reels Content Competition. The short-video contest aims to foster digital literacy, storytelling skills, and creative innovation among the younger generation.

Centered on the theme "Vocational Education, My Future: Creative Today, Work-Ready Tomorrow" (Vokasi Masa Depanku: Kreatif Hari Ini, Siap Kerja Nanti), the competition provides an engaging platform for students to produce creative, informative, and inspiring video content. Through their submissions, participants are encouraged to express their perspectives on how vocational education equips students with practical skills for modern industry challenges.

The initiative aims to deepen secondary students' awareness regarding technical proficiency, digital adaptability, and skill-based career paths in an evolving job market.

Registration for the competition is completely free of charge with limited slots available. Participants stand a chance to win awards and official certificates in recognition of their digital contributions.

Full competition guidelines, rules, and submission details are available on the official event portal (https://expo.vokasi-usu.id/https://expo.vokasi-usu.id) and social media updates via Instagram (@expo.vokasi_usu).

Through this Reels Content Competition, the Faculty of Vocational Education USU reinforces its commitment to encouraging youth digital literacy, nurturing creative potential, and building early engagement with future vocational scholars.

This digital competition directly supports Sustainable Development Goals SDG 4 (Quality Education) by enhancing digital skills, creative literacy, and youth learning opportunities, as well as SDG 8 (Decent Work and Economic Growth) by promoting workforce readiness awareness and practical skill pathways for the future economy.