Medan, October 26, 2026 – The Faculty of Vocational Education, Universitas Sumatera Utara (USU), held an activity entitled “Creative Students Fostering an Entrepreneurial Spirit and Interpersonal Skills” on Monday, October 26, 2026, at the Student Center of Universitas Sumatera Utara. This activity aimed to foster an entrepreneurial spirit, enhance creativity, and develop students' interpersonal skills as preparation for facing the challenges of the working world and business sector.
The activity was attended by Vice Deans, Heads of Study Programs, lecturers, managers, and students within the Faculty of Vocational Education, USU. The presence of various members of the academic community reflected the Faculty of Vocational Education's commitment to supporting the development of students' potential, both in academic aspects and non-technical skills (soft skills).
The event was officially opened by the Vice Dean for Education, Student Affairs, and Alumni Affairs of the Faculty of Vocational Education, USU, Dr. Solahuddin Nasution, S.E., M.SP., who also delivered the opening remarks. On this occasion, the activity served as an important opportunity to encourage students to become more creative, innovative, and independent, as well as to develop an entrepreneurial mindset that adapts to changing times.
The activity continued with a presentation by Alween Ong, Founder of Mowiee Indonesia, who discussed the topic “Effective Strategies for Branding, Offline Promotion, and Digital Marketing”. The material provided students with insights into the importance of building a brand identity (branding), implementing direct promotional strategies, and utilizing various digital platforms as effective marketing tools for business development.
Through this presentation, students were encouraged to understand that success in entrepreneurship is determined not only by the quality of products or services but also by the ability to build a brand image, communicate with consumers, and develop creative marketing strategies that align with the development of digital technology.
In addition to broadening their entrepreneurial knowledge, this activity also served as a means of developing students' interpersonal skills, particularly in communication, creativity, self-confidence, and the ability to adapt to professional environments.
Through this activity, the Faculty of Vocational Education, USU, hopes to nurture a generation of students who are creative, innovative, entrepreneurial, and highly competitive. This activity also demonstrates the commitment of the Faculty of Vocational Education, USU, to producing graduates who excel not only in academic competencies and practical skills but are also capable of creating business opportunities and making positive contributions to society and the economy.