home icon
search icon
menu icon
close
USU Official arrow_forward_ios Prospective Students arrow_forward_ios Students arrow_forward_ios Alumni & Careers arrow_forward_ios Lecturer & Staff arrow_forward_ios International Visitors arrow_forward_ios Media and Partner arrow_forward_ios Service arrow_forward_ios Accreditation and Achievement arrow_forward_ios Virtual Gallery arrow_forward_ios

Tourism Business Management

Applied Bachelor's Degree Program

The Applied Bachelor's Degree Program in Tourism Business Management at Universitas Sumatera Utara (USU) was established in 2022 as a vocational higher education program in tourism. This program focuses on mastering and applying theories and practices in travel and tourism.

Supported by experienced and knowledgeable faculty members, the Applied Bachelor's Degree Program in Tourism Business Management is committed to preparing graduates as experts, researchers, and professionals in tourism. Graduates are also equipped with cross-disciplinary skills such as tour guiding, entrepreneurship, and hospitality management, enabling them to compete at both national and international levels.

Applied Bachelor's Degree Program in Tourism Business Management
ornament

History

2024

The Applied Bachelor's Degree Program in Tourism Business Management is one of the study programs under the Faculty of Vocational Education at Universitas Sumatera Utara and was officially established in 2024. The program was established to meet the growing demand for professionals in the tourism sector who possess practical skills, managerial abilities, and a strong understanding of the dynamics of the modern tourism industry. This program is part of a higher vocational education institution and is designed to produce job-ready graduates who can compete competitively in the industry. The curriculum integrates theory and practice, focusing on project-based learning, industrial internships, and active collaboration with business partners and tourism institutions. Since its inception, the Applied Bachelor's Degree Program in Tourism Business Management has been committed to contributing to developing an inclusive, innovative, and sustainable tourism sector, particularly in North Sumatra and Indonesia in general. This program's presence is expected to serve as a driving force in producing high-quality human resources in travel management, destination development, tourism marketing, and tourism-based entrepreneurship.

ornament

Vision & Mission

Vision remove

To become a leading study program at the national and international levels that produces competent, innovative, and highly competitive graduates in the field of tourism business, while contributing to the development of a sustainable tourism industry.

Mission remove
  1. To provide higher vocational education as a platform for character building and professional development of human resources, with a learning orientation that emphasizes competencies aligned with the evolving needs of the tourism industry and the world of work (lifelong learning), by internalizing the values of BINTANG and the excellence of TALENTA.
  2. To conduct innovative and applied research relevant to the needs of the tourism industry, aimed at enhancing the quality of education and providing solutions to real-world challenges.
  3. To apply knowledge and skills in tourism business management through community service activities that support sustainable tourism development and empower local communities.
  4. To build and strengthen networks of collaboration with various stakeholders, including government, the tourism industry, and educational institutions, both domestically and internationally, in order to enhance the quality of education and the competitiveness of graduates.
ornament

Goals & Targets

Goals remove
  1. Educate and train students to become competent professionals in tourism business management, equipped with practical skills that meet industry standards.
  2. Enhance students’ analytical, problem-solving, and decision-making abilities through innovative and practical learning methods.
  3. Prepare graduates who are job-ready, globally minded, and competitive in both national and international job markets.
  4. Shape graduates who uphold professional ethics and demonstrate integrity in carrying out their duties and responsibilities in the tourism industry.
  5. Foster entrepreneurial spirit among students to create innovative and sustainable business opportunities in the tourism sector.
  6. Build strong partnerships with various stakeholders in the tourism industry to support industry-driven learning and student skill development.
  7. Promote research and development focused on innovation and sustainability in tourism business management, supporting a responsible and environmentally friendly industry.
ornament

Organization Structure

Koko Sujatmoko, SE., M.Si. Koko Sujatmoko SE., M.Si. Head Of Applied Bachelor's Degree Program In Tourism Business Management Dr. Solahuddin Nasution, S.E.,M.SP Dr. Solahuddin Nasution S.E.,M.SP Secretary Of Diploma Program In Tour And Travel Operations Samerdanta Sinulingga, S.ST.Par., M.Par. Samerdanta Sinulingga S.ST.Par., M.Par. Diploma Program In Tour And Travel Operations Erma Florentina Handayani, S.A.B., M.Si. Erma Florentina Handayani S.A.B., M.Si. Diploma Program In Tour And Travel Operations Ir. Danny Rizky Ramadhan, S.P.W.K., M.Sc. Ir. Danny Rizky Ramadhan S.P.W.K., M.Sc. Diploma Program In Tour And Travel Operations Drs. Gustanto, M.Hum. Drs. Gustanto M.Hum. Vice Dean for Research, Community Service, Cooperation and Information